Getting your audiences engaged is better than having their attention

When you’re giving a speech, get your audiences attention by “engaging” them instead of trying to grab their attention.

1) Engagement vs. attention– Engagement can be more valuable then attention. When you engage your audience they are more likely to interact and pay attention to what you’re saying.

Grabbing their attention isn’t good enough. People have short attention span, and if you aren’t engaging them in one way or another then they will stop listening to you.

2) Less attention grabber, more involvement– Be creative with the way you get your audiences attention but don’t stress over it. For example, I once heard a speaker start off with a knock-knock joke.

It grabbed everyones attention  because it was funny but it had no relevance to the speech. You can create an engagement by passing out a paper to everyone that shows facts to your topic, what you will be discussing, or different links and ways they can get involved. A simple joke won’t get your message across.

3) Will this benefit the audience– If you are talking about something that will benefit your audience mention that in the beginnning of your speech.

For example, if you are presenting on how you can save money you might want to say, “this presentation will help you understand how to file free taxes this year and save you a fortune.”

By saying that, you have pulled them into your speech and not only will you have their attention but more importantly they are now engaged. Understanding how to get the message across is key to your presentation.

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